KuriUland - Digital magazine
UX/UI & Editorial Design for KuriUland, a digital lifestyle magazine for B2C readers and a quarterly print edition targeting B2B tourism professionals.
Client
KuriUland - Digital Magazine
Service Provided
Web Design
The Goal:
To design a dual-platform editorial identity for KuriUland: a digital magazine aimed at end users (B2C) and a printed quarterly edition distributed to tourism industry professionals (B2B). The goal was to ensure a seamless visual and functional experience across both channels.
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The Challenge:
Crafting a content-rich website with an intuitive UX for a general audience, while simultaneously designing eight distinct print issues for B2B partners. Each edition required a refined layout, thematic consistency, and high editorial standards aligned with seasonal tourism trends.
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The Result
A responsive, visually engaging website designed to showcase lifestyle and travel content to a broad audience. Eight full print editions developed with custom layouts and distributed in both digital and physical formats to tourism operators and institutions. A cohesive editorial identity across print and digital, strengthening the brand’s presence in both B2C and B2B channels.
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