KuriU App
KuriU App is a social platform designed to facilitate the process of inspiration and information gathering for users to organize their leisure time by sharing authentic experiences.
I led all phases of the project, from user research to usability testing, continuously iterating to enhance both the UX and UI performance.
Client
KuriU
Service Provided
UX/UI Design
The Goal:
KuriU is a social platform designed to help people discover and share meaningful experiences, especially during travel and outdoor activities. The goal was to design a complete app from scratch, focusing on usability, engagement, and a unique visual identity that would make the platform stand out in a competitive social landscape.
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The Challenge:
Designing KuriU meant building an end-to-end user experience with no initial reference. As the sole UX/UI designer, I was responsible for user research, journey mapping, wireframing, interface design, usability testing, and continuous iteration based on user data. Over the years, the platform evolved to integrate gamification, advanced content creation tools, and refined onboarding experiences—all while keeping the user at the center.
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The Result
In four years, KuriU grew to over 120,000 users, with strong engagement metrics: 4% engagement rate 500+ user-generated contents per month Average session time: 4 minutes My iterative design process contributed to constant UX/UI improvements, helping the product scale effectively and retain its core community.
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