Calisthenics Milano
UX/UI and brand identity redesign for Calisthenics Milano, a leading training center offering calisthenics coaching, online programs, and professional certification since 2015.
Client
Calisthenics Milano
Service Provided
Branding design, Web Design, Web Development
The Goal:
To elevate the digital presence of Calisthenics Milano by creating a cohesive brand identity and a modern, high-performing website that clearly communicates the value of its in-gym and online services, as well as its professional academy and shop.
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The Challenge:
The previous website lacked visual consistency and a clear content structure. The challenge was to redesign both brand and digital experience from the ground up — making it easier for users to discover services, purchase memberships, and engage with the Academy, while reinforcing trust and community around the brand.
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The Result
A powerful, consistent brand identity that reflects the strength, focus, and authenticity of the calisthenics culture. A fully responsive website developed with WordPress, Elementor and WooCommerce, optimized for conversion and content discovery. Clear segmentation of services: gym, online coaching, outdoor, physiotherapy, nutrition, Academy, franchising. Over +50% increase in conversions after redesign and clearer content hierarchy.
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